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Seller's Guide

Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

"It impossible to find a better Durham realtor than Tim Hock. I own more than two-dozen rental properties in the area, and I owe many of my best finds to Tim. He has an uncanny sense of which neighborhoods are good investments now, and which will be in two years. Coming from a prominent real estate family, Tim knows most of the movers and shakers in the business and that local insight is invaluable. Since I am not having my morning coffee with developers and other power agents, I want someone who is. That's Tim."
"It impossible to find a better Durham realtor than Tim Hock. I own more than two-dozen rental properties in the area, and I owe many of my best finds to Tim. He has an uncanny sense of which neighborhoods are good investments now, and which will be in two years. Coming from a prominent real estate family, Tim knows most of the movers and shakers in the business and that local insight is invaluable. Since I am not having my morning coffee with developers and other power agents, I want someone who is. That's Tim."
Jason C.
"We would highly recommend Tim Hock to anyone looking to buy a home in Durham. We moved here from out of state and were on a tight timeline, and we were so glad we had Tim to help us through the process. His knowledge of Durham is impressive, and he worked tirelessly to find us a house so we could get moved in on time. When we found the house we wanted, he helped us navigate (and win!) a multiple-offer situation and we’re thrilled with the house we’re in. And most importantly, he’s a trustworthy and genuinely kind person - we’d go back to him in a heartbeat."
"We would highly recommend Tim Hock to anyone looking to buy a home in Durham. We moved here from out of state and were on a tight timeline, and we were so glad we had Tim to help us through the process. His knowledge of Durham is impressive, and he worked tirelessly to find us a house so we could get moved in on time. When we found the house we wanted, he helped us navigate (and win!) a multiple-offer situation and we’re thrilled with the house we’re in. And most importantly, he’s a trustworthy and genuinely kind person - we’d go back to him in a heartbeat."
Howe
"Among the many good agents I've worked with, what I appreciate about Tim the most is his responsiveness. He understands that in a market as hot as Durham, one has to act quickly and decisively. We were often the very first people to arrive at new listings. In addition, his many years of experience meant that I rarely felt my time was wasted with an inappropriate viewing."
"Among the many good agents I've worked with, what I appreciate about Tim the most is his responsiveness. He understands that in a market as hot as Durham, one has to act quickly and decisively. We were often the very first people to arrive at new listings. In addition, his many years of experience meant that I rarely felt my time was wasted with an inappropriate viewing."
Chen Q.
"Tim is simply the best. His knowledge of real estate is impressive and his negotiation skills are remarkable. Tim is also honest, kind, and has old-school work ethic. As I told him many times during my home purchasing process, Tim is a gem!"
"Tim is simply the best. His knowledge of real estate is impressive and his negotiation skills are remarkable. Tim is also honest, kind, and has old-school work ethic. As I told him many times during my home purchasing process, Tim is a gem!"
Dr. Jill R.
"Tim was amazing at helping me find my first home in Durham. He knows the city and its real estate market like the back of his hand. He dive deep to gather the relevant data to put together an offer, and patiently zoomed in or out as I needed it to fully understand the process, the home, and the market. I heard about Tim from a friend and can't wait to recommend him to someone else."
"Tim was amazing at helping me find my first home in Durham. He knows the city and its real estate market like the back of his hand. He dive deep to gather the relevant data to put together an offer, and patiently zoomed in or out as I needed it to fully understand the process, the home, and the market. I heard about Tim from a friend and can't wait to recommend him to someone else."
Emily S.
"I cannot say enough good things about our experience working with Tim. We looked for at least a year before finally purchasing our home in April 2019. Tim was so patient with us as we waited for what we wanted and was not pushy, but supportive of us finding our perfect home, and was really just a pleasant person to work with. When we did find a home, he was great in the negotiation process, offering advice when needed, but letting us ultimately make the decisions. He has a lot of experience and truly knows how to play the game, what to pay attention to, and is so on top of all the steps needed to close on time. Tim was so responsive whenever we had questions or concerns. When closing day came and the house had not been properly cleaned (this should have been the responsibility of the listing agent), he pulled some strings and got a cleaning service in last minute because he wanted us to move into a clean home."
"I cannot say enough good things about our experience working with Tim. We looked for at least a year before finally purchasing our home in April 2019. Tim was so patient with us as we waited for what we wanted and was not pushy, but supportive of us finding our perfect home, and was really just a pleasant person to work with. When we did find a home, he was great in the negotiation process, offering advice when needed, but letting us ultimately make the decisions. He has a lot of experience and truly knows how to play the game, what to pay attention to, and is so on top of all the steps needed to close on time. Tim was so responsive whenever we had questions or concerns. When closing day came and the house had not been properly cleaned (this should have been the responsibility of the listing agent), he pulled some strings and got a cleaning service in last minute because he wanted us to move into a clean home."
Buyer
"We were first time home buyers entering an extremely strong seller's market - decent houses were going fast and for well over asking price. We have two small children, so the stress of finding the right house was compounded by the fact that we needed search quickly, or face the wrath of two babies passed their nap time. Tim was gracious enough to take us on as clients after many months of frustration. He turned the process of looking for a house into one of disappointment to enjoyment as soon as we met for the first time. Tim's positive energy throughout the house hunt helped us look at each house with an open mind, which was a breath of fresh air. His wisdom in terms of ways to make an old house "home" with suggestions for remodeling, landscaping, etc, also contributed to infusing enthusiasm into the whole process, which we were certainly lacking before we met Tim. He was extremely patient with us, and was always accommodating to ourax sometimes bizarre schedules, trying to work around the babies' needs. Bottom line: Tim makes the process fun and it is clear he cares his clients find the right house. We recently closed on a dream home, and received a very fair deal thanks to Tim's help in setting a fair offer. The pitfalls along the way are plenty, but we are so lucky to have had Tim's help along the way."
"We were first time home buyers entering an extremely strong seller's market - decent houses were going fast and for well over asking price. We have two small children, so the stress of finding the right house was compounded by the fact that we needed search quickly, or face the wrath of two babies passed their nap time. Tim was gracious enough to take us on as clients after many months of frustration. He turned the process of looking for a house into one of disappointment to enjoyment as soon as we met for the first time. Tim's positive energy throughout the house hunt helped us look at each house with an open mind, which was a breath of fresh air. His wisdom in terms of ways to make an old house "home" with suggestions for remodeling, landscaping, etc, also contributed to infusing enthusiasm into the whole process, which we were certainly lacking before we met Tim. He was extremely patient with us, and was always accommodating to ourax sometimes bizarre schedules, trying to work around the babies' needs. Bottom line: Tim makes the process fun and it is clear he cares his clients find the right house. We recently closed on a dream home, and received a very fair deal thanks to Tim's help in setting a fair offer. The pitfalls along the way are plenty, but we are so lucky to have had Tim's help along the way."
Dr. Bobby
"I am very impressed with Tim Hock's skills, knowledge, and experience in marketing historic properties in one of Durham's most desirable neighborhoods - Old North Durham. I cannot thank Tim enough for how he so professionally and expertly represented me and my real estate interests at 304 E. Geer Street. Tim greatly exceeded my expectations in every way, and I'm looking forward to working with him in the future."
"I am very impressed with Tim Hock's skills, knowledge, and experience in marketing historic properties in one of Durham's most desirable neighborhoods - Old North Durham. I cannot thank Tim enough for how he so professionally and expertly represented me and my real estate interests at 304 E. Geer Street. Tim greatly exceeded my expectations in every way, and I'm looking forward to working with him in the future."
Chanteleur
"Tim was patient and knowledgeable as we looked for a house for over a year with him. He found us houses that we would have missed based on searching on the internet on our own, and was always available for a (last-minute) showing. Tim really showed his value after we found the house we wanted to buy - from negotiations through inspections to closing - he helped tremendously during a stressful and confusing time. I definitely recommend Tim for house hunting in Durham."
"Tim was patient and knowledgeable as we looked for a house for over a year with him. He found us houses that we would have missed based on searching on the internet on our own, and was always available for a (last-minute) showing. Tim really showed his value after we found the house we wanted to buy - from negotiations through inspections to closing - he helped tremendously during a stressful and confusing time. I definitely recommend Tim for house hunting in Durham."
Andy G.
"After seeing how Tim had handled two other sales on my block, I knew he was the person I wanted to handle the sale of my house. I was very impressed by how quickly these houses were sold. So as it happened I got the best of both worlds because Tim also helped me to find my new house which being new construction and this was unchartered waters for me. Tim's knowledge and expertise made both transactions happen with relative ease and I am so grateful for his advise and guidance. He is definitely my go to person when it comes to real estate transactions. Thanks Tim!"
"After seeing how Tim had handled two other sales on my block, I knew he was the person I wanted to handle the sale of my house. I was very impressed by how quickly these houses were sold. So as it happened I got the best of both worlds because Tim also helped me to find my new house which being new construction and this was unchartered waters for me. Tim's knowledge and expertise made both transactions happen with relative ease and I am so grateful for his advise and guidance. He is definitely my go to person when it comes to real estate transactions. Thanks Tim!"
Ruth W.
"I have worked with Tim on several real estate sales. I think he is one of the most knowledgeable agents on the downtown Durham market. On several occasions I have sought him for knowledge of the local market and to price homes. I strongly recommend Tim."
"I have worked with Tim on several real estate sales. I think he is one of the most knowledgeable agents on the downtown Durham market. On several occasions I have sought him for knowledge of the local market and to price homes. I strongly recommend Tim."
Mea S.
"Tim has been excellent to work with and has an extensive knowledge of the Durham area. We have purchased a couple investment properties with him, previously in Durham and most recently in Hillsborough. We looked at many listings and placed offers on a few that didn't go through and each was handled very well. Any questions or concerns that came up during the buying process were promptly and thoroughly addressed."
"Tim has been excellent to work with and has an extensive knowledge of the Durham area. We have purchased a couple investment properties with him, previously in Durham and most recently in Hillsborough. We looked at many listings and placed offers on a few that didn't go through and each was handled very well. Any questions or concerns that came up during the buying process were promptly and thoroughly addressed."
Suzanne D.
"Tim has been my realtor for two home purchases now. Both were great experiences. He was extremely responsive and quick to take action on any problem or question that came up. Another great thing about him is that he provides great information when viewing a potential house without being very pushy. He was on top of the process every step of the way, and I never had any surprises come up during the process for either house. On top of all that he is quick with a joke in the right situation. Great realtor!"
"Tim has been my realtor for two home purchases now. Both were great experiences. He was extremely responsive and quick to take action on any problem or question that came up. Another great thing about him is that he provides great information when viewing a potential house without being very pushy. He was on top of the process every step of the way, and I never had any surprises come up during the process for either house. On top of all that he is quick with a joke in the right situation. Great realtor!"
Noah S.

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